April 2007

Google Earns 99% of Their Revenues Online – Here is How You Can Too.

For Advertisers: Google AdWords * Advertise to people searching on Google and our advertising network * Reach people actively looking for information about your products and services online * Easily control costs – pay only when people click on your ad For Site Owners: Google AdSense * Maximize your site’s revenue potential with contextually targeted […]

Continue Reading

25 Ways To Lose Business From Your Web Site

When many mortgage firms have their web sites built, they get excited whey they hear that business is just a “click away.” These mortgage companies wonder how much money they will earn from their web site. In reality, these companies should be asking how much lost opportunity revenue they are losing from their site, because, […]

Continue Reading

Peak Oil Theory Bell Curve and the Future of .Com Domain Prices

The Hubbert Peak Theory (Of course this article was written before the onslaught of new domain extensions) In 1956, Marion King Hubbert stated that for any individual oil field, or for any country, or for the world as a whole, the rate of petroleum production tends to follow a bell-shaped curve. This became known as […]

Continue Reading

Hey, That’s Smart Internet Marketing

It is hard to stand out among the tens, hundreds, thousands of internet companies available to potential mortgage customers. In this month’s article, I am going to mention a few smart things that separate successful mortgage firms from their competitors. I Should Be in Pictures My business partner, Robert, is a Wall Street Journal junkie. […]

Continue Reading

Social currency: How Proctor & Gamble Are Manipulating Your Friends to Manipulate You

Wod Of Mouth Some people have learnced how to exchange social standing for monetary gain. Now, there is nothing wrong with that as when you see an engaging salesperson, with a vibrant personality, leading the company in closed transactions. Hey, that is what they are suppose to do. The people being “sold” know how this […]

Continue Reading

Internet Marketing is Like Marketing Sex

There is often a bit of confusion about the blurry line of distinction between sales and marketing, but everyone seems to understand a bit more about sex. Little Sizzle, a Dash Of Appeal, a Bit Of Allure Internet marketing is a lot like marketing sex. You need a little sizzle, a dash of appeal, a […]

Continue Reading

Pay-Per-Call Is Really Revenue-Per-Call

The internet continues to evolve in ways that will specifically benefit mortgage companies. Two recent developments will greatly enhance the quality of your inquiries: local search and pay-per-call. Let’s briefly address local search first. Monetizing Local Searches Pay-per-call ads seem to really benefit local search. In example, if someone is searching for “Cleveland Home Loan” […]

Continue Reading

Your Customers Judge Your Web Site By Its’ Cover

Assume you just acquired a new puppy. You walk into your local Barnes & Noble store (gosh, does anybody go into a bookstore anymore?) to look for a helpful book to learn about your dog. You go to the section showing the current top books. You are not sure which book to purchase. “All credibility, […]

Continue Reading

What Google Wants… Google Gets

What We Want Since 1999 we have been speakers at various internet marketing seminars. One of the first items we discuss is, “What does “www” (as in www.NAMB.org) mean?” Then we say that it doesn’t mean “Wild, Wild West” nor does it mean “World Wide Web.” We concluded that it really meant “What We Want,” […]

Continue Reading

Time For You To Update Your 1999 Web Site?

A few things have changed since you created your web site. There are probably many things that changed you wished hadn’t: 9-11, dial-up, YouTube.com, the Google stock price, maybe your weight or even your spouse… Has your web site changed? Maybe in 1999 you had a web site that you had created by your next […]

Continue Reading