Archive for July, 2007


Brand Extension: Cheetos Lip Balm & Play-Doh Perfume – Negative Iintegration

You have heard of vertical integration and horizontal integration… but negative integration? The folks at TippingSprung say the new Cheetos lip balm is… A Brand Too Far Worst brand extension, for the product that seemed least to fit with the brand’s core values, was won by Cheetos lip balm (41.4% of respondents). The Salvador Dalí [...]

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Business 2.0: 101 Dumbest Moments in Business 2003

The 101 Dumbest Moments In Business 2003 EDITION (Business 2.0) By Mark Athitakis April 1, 2003 (Business 2.0) – GRAND PRIZE WINNER, DUMBEST MOMENT OF 2002 1| Whiffed pitch No. 1: naked grannies. Six months after Midas hires marketing firm Cliff Freeman & Partners, lauding its “strategic insight into our business,” that insight shows itself [...]

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Business 2.0: 101 Dumbest Moments in Business 2004

101 Dumbest Moments in Business (Business 2.0) By Adam Horowitzl, Mark Athitakis, Mark Lasswell and Owen Thomas January 1, 2004 (Business 2.0) – GRAND PRIZE WINNERS, DUMBEST MOMENTS OF 2003 1 (TIE)| Two greedy Richards. Richard the First | In August, the board of the New York Stock Exchange decides to give CEO Dick Grasso [...]

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Business 2.0: 101 Dumbest Moments in Business 2005

101 Dumbest Moments in Business (Business 2.0) By Adam Horowitz January 1, 2005 (Business 2.0) – GRAND PRIZE WINNER, DUMBEST MOMENT OF 2004 1 Defrauding investors is sooooooo 2002. These days it’s all about hosing your customers. When you’re a bike-lock maker whose slogan is “Tough World, Tough Locks,” it doesn’t get much tougher than [...]

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Business 2.0: 101 Dumbest Moments in Business 2006

101 Dumbest Moments in BusinessNotorious former mental institutions being converted into high-end condos. Candy bars with curious names. And more stupidity. See our list of the year’s most boneheaded blunders.Fortune MagazineBy Adam HorowitzFebruary 1, 2006: 4:57 PM EST (Business 2.0) – GRAND PRIZE WINNER, DUMBEST MOMENT OF 2005 “If you grew up in Danvers, and [...]

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Business 2.0: 101 Dumbest Moments in Business 2007

101 Dumbest Moments in BusinessThe boors, buffoons, and blunderers of 2006, starring Disney, McDonald’s and Microsoft; Larry Ellison, Paris Hilton, and Steve Wynn; and Wal-Mart, Wal-Mart, Wal-Mart, Wal-Mart, Wal-Mart, and Wal-Mart. 1. GRAND PRIZE WINNER, DUMBEST MOMENT OF 2006 Another Brick in the Wal Because if there’s anything America loves, it’s a politician. In an [...]

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Curves – How Super Niche Works

Gary Heavin Is On a Mission From God His goal: To single-handedly save the world’s women from obesity. With Curves, he seems to be pulling it off. And he’s built a billion-dollar business along the way. From: Inc. Magazine, October 2006 | By: Alison Stein Wellner It’s just after 9 in the morning, and 375 [...]

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The Squash Blossom Solution – Finding Opportunity in a Niche

The Squash Blossom Solution At the high, high end of the market, the Jones family of Huron, Ohio, outruns the economics of modern farming. From: Inc. Magazine, October 2006 | By: Arthur Lubow On a blustery day last March, Ferran Adrià, who is often acclaimed as the most influential chef in the world, toured a [...]

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These Services Make Backing Up Your Files Safe and Inexpensive

These Services Make Backing Up Your Files Safe and InexpensiveDecember 14, 2006 by Walter S. Mossberg Everybody understands that it’s important to back up your computer. But few have the time or the discipline to do so. And that’s why, when hard disks fail, computers are stolen or destroyed, or viruses corrupt data, so many [...]

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The Smarter Emergency Kit

The Smarter Emergency KitWhen the next world-crushing disaster strikes — tsunami, quake, dirty bomb, whatever — one thing is certain: You’re on your own. As hurricanes Katrina and Rita showed, help may not arrive for 72 hours. Don’t fret. Wired has your back with these shopping lists for your DIY emergency kit. Because when everything [...]

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