Archive for the ‘Copywriting’ Category


Internet Marketing is Like Marketing Sex

There is often a bit of confusion about the blurry line of distinction between sales and marketing, but everyone seems to understand a bit more about sex. Little Sizzle, a Dash Of Appeal, a Bit Of Allure Internet marketing is a lot like marketing sex. You need a little sizzle, a dash of appeal, a [...]

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300 Reviews on the Movie "300"

One of the hardest things to do is to write content so that it not only appeals to the broadest section of your visitor, but it specifically appeals to the visitors you want to convert to customers. The movie “300″ attempts to crossover into most of the known demographic stratas. But before we discuss those [...]

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A Hole In The Fire

Mann Gulch Fire – August 5, 1949 It was August 1949, a bone dry day in Montana with near 100 degree heat. The lightning-caused blaze burned more than 3,000 acres and controlling it required the efforts of more than 400 firefighters. Fifteen brave firefighters parachuted into remote Mann Gulch to fight an out of control [...]

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Content Intensity and Creativity as a "Stickiness" Factor

_uacct = “UA-130166-3″;urchinTracker();How Do You Break Net Zombism For Your Visitors? Here is the problem… internet users have web page fatigue. Some random thought sparks the engrained sequence – the user waits for the dim glow of their screen as they turn the power on, then their fingers robotically go to a search engine as [...]

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