internet marketing
Pay-Per-Call Is Really Revenue-Per-Call
The internet continues to evolve in ways that will specifically benefit mortgage companies. Two recent developments will greatly enhance the quality of your inquiries: local search and pay-per-call. Let’s briefly address local search first. Monetizing Local Searches Pay-per-call ads seem to really benefit local search. In example, if someone is searching for “Cleveland Home Loan” […]
Your Customers Judge Your Web Site By Its’ Cover
Assume you just acquired a new puppy. You walk into your local Barnes & Noble store (gosh, does anybody go into a bookstore anymore?) to look for a helpful book to learn about your dog. You go to the section showing the current top books. You are not sure which book to purchase. “All credibility, […]
What Google Wants… Google Gets
What We Want Since 1999 we have been speakers at various internet marketing seminars. One of the first items we discuss is, “What does “www” (as in www.NAMB.org) mean?” Then we say that it doesn’t mean “Wild, Wild West” nor does it mean “World Wide Web.” We concluded that it really meant “What We Want,” […]
Time For You To Update Your 1999 Web Site?
A few things have changed since you created your web site. There are probably many things that changed you wished hadn’t: 9-11, dial-up, YouTube.com, the Google stock price, maybe your weight or even your spouse… Has your web site changed? Maybe in 1999 you had a web site that you had created by your next […]
The Long Tail of Mortgage Leads
Author Chris Anderson has a new book, “The Long Tail: Why the Future of Business Is Selling Less of More.” The Long Tail has implications for your online mortgage site and your source for online mortgage leads. And it can also impact the amount of revenue you generate. As you are aware, the abnormally variable […]
The Internet Cake Recipe for Success
As all web site owners eventually find out, an effective Internet presence is more than a snappy design or a page full of spinning graphics. It is not enough just to produce a site; you have to produce a site that produces results. First, as in the real world, you must realize your mortgage company […]
The Hole In The Fire
It was August 1949, a bone dry day in Montana with near 100 degree heat. The lightning-caused blaze burned more than 3,000 acres and controlling it required the efforts of more than 400 firefighters. Fifteen brave firefighters parachuted into remote Mann Gulch to fight an out of control forest fire. Shortly after the smokejumpers were […]
The Donald Rumsfeld Manifesto and Search Engine Optimization
When clients ask my partner Robert about search engine optimization (SEO), he likes to quote former Defense Secretary Donald Rumsfeld, who Robert claims is highly relevant to search engine marketing. Mr. Rumsfeld was quoted as saying, “There are known knowns; there are things we know we know. We also know there are known unknowns, that […]
A Hole In The Fire
Mann Gulch Fire – August 5, 1949 It was August 1949, a bone dry day in Montana with near 100 degree heat. The lightning-caused blaze burned more than 3,000 acres and controlling it required the efforts of more than 400 firefighters. Fifteen brave firefighters parachuted into remote Mann Gulch to fight an out of control […]
How a Fruitcake Can Increase Your Web Site Sales (A fruitcake tells all)
You know, sometimes you turn on TV in the summer, and there appears a movie with snow on the ground or it takes place at Christmas. It just seems so out of place with the sweat running down your face or the sound of lawnmowers in the background. Well, if you read this during the […]