Home Blog Contact

Archive for the ‘Play-Doh perfume’ Category


Brand Extension: Cheetos Lip Balm & Play-Doh Perfume – Negative Iintegration

By In Net We Trust on Monday, July 2nd, 2007 | No Comments

You have heard of vertical integration and horizontal integration… but negative integration? The folks at TippingSprung say the new Cheetos lip balm is… A Brand Too Far Worst brand extension, for the product that seemed least to fit with the brand’s core values, was won by Cheetos lip balm (41.4% of respondents). The Salvador Dalí [...]

Read More...