Archive for the ‘In Net We Trust’ Category


Domains, Traffic & the Corporatization of Search Results.

The Corporatization of Search Results in Google and Other Search Engines.

Read More...

Google Earns 99% of Their Revenues Online – Here is How You Can Too.

For Advertisers: Google AdWords * Advertise to people searching on Google and our advertising network * Reach people actively looking for information about your products and services online * Easily control costs – pay only when people click on your ad For Site Owners: Google AdSense * Maximize your site’s revenue potential with contextually targeted […]

Read More...

Peak Oil Theory Bell Curve and the Future of .Com Domain Prices

The Hubbert Peak Theory (Of course this article was written before the onslaught of new domain extensions) In 1956, Marion King Hubbert stated that for any individual oil field, or for any country, or for the world as a whole, the rate of petroleum production tends to follow a bell-shaped curve. This became known as […]

Read More...

Social currency: How Proctor & Gamble Are Manipulating Your Friends to Manipulate You

Wod Of Mouth Some people have learnced how to exchange social standing for monetary gain. Now, there is nothing wrong with that as when you see an engaging salesperson, with a vibrant personality, leading the company in closed transactions. Hey, that is what they are suppose to do. The people being “sold” know how this […]

Read More...

Internet Marketing is Like Marketing Sex

There is often a bit of confusion about the blurry line of distinction between sales and marketing, but everyone seems to understand a bit more about sex. Little Sizzle, a Dash Of Appeal, a Bit Of Allure Internet marketing is a lot like marketing sex. You need a little sizzle, a dash of appeal, a […]

Read More...

The Best Super Bowl Commercial Ad Ever

I know it is a more than month past the Super Bowl but my wife always says I am a slow learner, so I guess I will write this just to prove her right (as always). Brother, Can You Spare a Second? CNN reports that each Super Bowl ad costs $2.5M for a 30 second […]

Read More...

Content Intensity and Creativity as a "Stickiness" Factor

How Do You Break Net Zombism For Your Visitors? Here is the problem… internet users have web page fatigue. Some random thought sparks the engrained sequence – the user waits for the dim glow of their screen as they turn the power on, then their fingers robotically go to a search engine as another thought […]

Read More...

The Future of Small Online Companies… Globalization and Cowboys

I have a high school daughter and I am always tearing out articles I read in Business 2.0, Wired, the Wall Street Journal, Inc Magazine and the like hoping she will read what I read and have an “aha” moment. Usually it is just a “aarrgghh” moment, as I see the torn wisdom sitting in […]

Read More...

The Donald Rumsfeld Manifesto and Search Engine Optimization

For those of you who know me, you understand that I hate politics… especially in the real world. That is probably one of the reasons why I hide behind this ergonomic keyboard, safe from getting annoyed, digusted, or gawdforbid, into a heated discussion with a friend or neighbor. As usual, I will use the mortgage […]

Read More...

Using YouTube.com as a Speed Dating Medium Between College Coaches & High School Athletes

YOUTUBE – FROM $0 TO $165MYouTube launched in November 2005 as a personal video sharing service, and has grown into an entertainment destination with more than 65,000 videos being uploaded daily. Visitors watch more than 100 million videos each day. In October of 2006 Google announced that it was purchasing YouTube for $1.65 billion. SHOULD […]

Read More...