Everyone should remember from his or her Marketing 101 class the abbreviation AIDA. If you don’t remember, then this article will be an “eye opening experience”. If you have heard about AIDA before, then you need to ask yourself…are you actually using these time proven marketing essentials. AIDA is especially important on the Internet, where […]

The Corporatization of Search Results in Google and Other Search Engines.

Will this never end? What if it did end? Will I have to go back to my old career? Will I have to….work? The Hubbert Peak Theory In 1956, Marion King Hubbert stated that for any individual oil field, or for any country, or for the world as a whole, the rate of petroleum production […]

For Advertisers: Google AdWords * Advertise to people searching on Google and our advertising network * Reach people actively looking for information about your products and services online * Easily control costs – pay only when people click on your ad For Site Owners: Google AdSense * Maximize your site’s revenue potential with contextually targeted […]

When many mortgage firms have their web sites built, they get excited whey they hear that business is just a “click away.” These mortgage companies wonder how much money they will earn from their web site. In reality, these companies should be asking how much lost opportunity revenue they are losing from their site, because, […]

The Hubbert Peak Theory (Of course this article was written before the onslaught of new domain extensions) In 1956, Marion King Hubbert stated that for any individual oil field, or for any country, or for the world as a whole, the rate of petroleum production tends to follow a bell-shaped curve. This became known as […]

It is hard to stand out among the tens, hundreds, thousands of internet companies available to potential mortgage customers. In this month’s article, I am going to mention a few smart things that separate successful mortgage firms from their competitors. I Should Be in Pictures My business partner, Robert, is a Wall Street Journal junkie. […]

Wod Of Mouth Some people have learnced how to exchange social standing for monetary gain. Now, there is nothing wrong with that as when you see an engaging salesperson, with a vibrant personality, leading the company in closed transactions. Hey, that is what they are suppose to do. The people being “sold” know how this […]

There is often a bit of confusion about the blurry line of distinction between sales and marketing, but everyone seems to understand a bit more about sex. Little Sizzle, a Dash Of Appeal, a Bit Of Allure Internet marketing is a lot like marketing sex. You need a little sizzle, a dash of appeal, a […]

Fast food restaurants are really smart. They spend millions of dollars researching and verifying how smart they are. These companies listened to their customers who wanted healthier options; and thus salad bars were added and creative names were developed to garner attention. Fast food executives sat back and waited for the financial verification of how […]