Are you losing mortgage customers (and money) because your web site is too slow? Is There a Traffic Jam at your Site? Most web sites are very slow loading and need to be speeded up. If fact, most of our mortgage clients have no idea how slow their web site is until they try viewing […]

There is often a bit of confusion about the blurry line of distinction between sales and marketing.   For example, we recently received an email from a brand new client. We were sending his company about 100+ mortgage leads a day. After a few days he wrote us saying, “I have received 500+ leads… but […]

Has a mortgage broker ever said to you, “All my business is by word of mouth.” and been very proud about it? If so, we will show you how this perspective can be very shortsighted and have an adverse impact on your earnings. In this Internet marketing article, we will examine a few of the […]

I know it is a more than month past the Super Bowl but my wife always says I am a slow learner, so I guess I will write this just to prove her right (as always). Brother, Can You Spare a Second? CNN reports that each Super Bowl ad costs $2.5M for a 30 second […]

How Do You Break Net Zombism For Your Visitors? Here is the problem… internet users have web page fatigue. Some random thought sparks the engrained sequence – the user waits for the dim glow of their screen as they turn the power on, then their fingers robotically go to a search engine as another thought […]

I have a high school daughter and I am always tearing out articles I read in Business 2.0, Wired, the Wall Street Journal, Inc Magazine and the like hoping she will read what I read and have an “aha” moment. Usually it is just a “aarrgghh” moment, as I see the torn wisdom sitting in […]

For those of you who know me, you understand that I hate politics… especially in the real world. That is probably one of the reasons why I hide behind this ergonomic keyboard, safe from getting annoyed, digusted, or gawdforbid, into a heated discussion with a friend or neighbor. As usual, I will use the mortgage […]

YOUTUBE – FROM $0 TO $165MYouTube launched in November 2005 as a personal video sharing service, and has grown into an entertainment destination with more than 65,000 videos being uploaded daily. Visitors watch more than 100 million videos each day. In October of 2006 Google announced that it was purchasing YouTube for $1.65 billion. SHOULD […]