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Mortgage Leads – exclusive Internet leads and mortgage lead generation.

The Future Of The Mortgage Market According to the Wall Street Journal, Internet mortgage origination was $4 billion in 1998 and is projected to explode to $250 billion by 2003. Within 4 years over 25% of all mortgage transactions will done over the Internet. Research also indicates there are currently 150 million Internet users with […]

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Building Trust With Your Web Site

Building Trust With Your Web Site Linda (a potential client) and I were chatting about what makes a quality web site. We were having a difficult time quantifying ‘quality,” until I asked her what was the last web site that met all of her needs. With that thought, Linda was off and running. Linda told […]

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How Phishing Hurts Your Online Mortgage Business.

Internet Marketing Questions From Mortgage Web Site Owners Over the past month we received numerous emails with regards to internet marketing for mortgage web sites. Here are a few of the questions from our readers: How Can I Search My Competitors? We are often asked how to conduct competitive intelligence on competitors. We use a […]

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Increase Your Revenue with Secret Military Intelligence

Increase Your Revenue with Secret Military Intelligence Long before laptops went wireless, before Dell could sell powerful PC’s for less than $500 and before success was measured by Google rankings, programmers were developing highly sophisticated, secret software applications to bolster the defense of our nation. These developers created complex techniques to train a very select […]

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Converting PPC Visitors Into Customers

Converting PPC Visitors Into Customers Last month we started off by stating, “If you are reading this article while having a glass of wine (a beer or even a cup of coffee) you can be sure that the store where you purchased the wine knows how many bottles are left on their shelves and how […]

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“Do Not Call” equals “Do Not Close Loans”

“Do Not Call” equals “Do Not Close Loans” A Thousand Visitors Per Second! A thousand visitors to a web site each second! Wouldn’t you love to be that web site with this tremendous traffic coming to the site with the sole intention of signing up for your mortgage services. You Just Lost Thousands and Thousands […]

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Testimonials Equals More Profits

Testimonials Equals More Profits We get emails everyday from our mortgage clients asking for additional help on their web sites. These companies want to increase their loan response rates and most are missing a very simple (but very powerful) marketing aspect. It is the one thing that is virtually guaranteed to increase your loan business…testimonials. […]

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Compelling Customers To Take Action

Compelling Customers To Take Action Efforts to sell your mortgage products begin with a headline. It may be in a title of a web page or a top listing in a search engine. Its purpose is to grab the customer’s attention and to compel them to take action. The purpose of compelling written content is […]

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Survivor’s Lessons For Your Mortgage Web Site

SURVIVOR’S LESSONS FOR YOUR MORTGAGE WEB SITE Well, now that we have survived the Survivor series, let’s take a few minutes to review what we have learned from the ‘real world’ and how it applies to your digital mortgage web site. Have A Strategy “Begin with the end in mind,” is an often repeated strategy. […]

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Are You Banned In Google And Yahoo!? You May Not Know It

Are You Banned In Google And Yahoo!? You May Not Know It The search engines Yahoo! and Google account for over 90% of all search inquiries on the Internet. So it is extremely important that your web site be found in the Yahoo! and Google directories. Google Directory: Hard To Get In, Easy To Get […]

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