Uncategorized

Can Linking Increasing The Number of Visitors to Your Site?

PAY-PER-CALL IS REALLY REVENUE-PER-CALL The internet continues to evolve in ways that will specifically benefit mortgage companies. Two recent developments will greatly enhance the quality of your inquiries: local search and pay-per-call. Let’s briefly address local search first. MONETIZING LOCAL SEARCHES Pay-per-call ads seem to really benefit local search. In example, if someone is searching […]

Continue Reading

Mortgage Haiku

Mortgage Haiku I Am Customer My Time Precious, Your’s Not Be Good, Or I Leave Some have forgotten what a Haiku really is; but once you know, it is easy to understand. This is similar to doing what is right on your web site; once you know, it is easy too. The Haiku is a […]

Continue Reading

Duct Tape Is Good Enough & Other Internet Myths

Duct Tape Is Good Enough & Other Internet Myths Duct Tape – The Mystical Force Myth: Duct tape is good enough. Truth: If you are like me (umm, for your sake – hopefully not), the most complicated tool I use is a stapler. We live on the California coast and a wild storm knocked over […]

Continue Reading

Spam, Hamburger or Filet Mignon

Spam, Hamburger or Filet Mignon Everyday we open our email “inbox” expecting something to satisfy us, yet it seems to be filled with more unsolicited electronic junk mail, also called bulk email (or Spam, as it is called by most people). How much time do you spend everyday purging all this Spam? How many messages […]

Continue Reading

Is Your ‘Killer App’ Killing Your Business?

IS YOUR ‘KILLER APP’ KILLING YOUR BUSINESS? There are many killer app’s on the Net, one of the more powerful applications remains email; especially requested email. Email is a cost effective customer-service application and is the single most efficient method available to a mortgage company. So why are so many mortgage companies ‘killing’ themselves with […]

Continue Reading

How NOT To Internet Your Mortgage Web Site

How NOT To Internet Your Mortgage Web Site Web site marketing and promotion Sometimes it is easier to inform people as to what not to do, rather than what to do… Don’t play in the street, don’t touch that and don’t take up smoking… It is just so much simpler to say, “No, don’t do […]

Continue Reading

Designed for Show or Designed for Dough?

Designed for Show or Designed for Dough? If you want to increase your online mortgage sales; you have to begin at the very beginning. Your home page is literally 90 percent of the sales battle. If your home page doesn’t perform; your visitors won’t be enticed to venture deeper into your site and you will […]

Continue Reading

Why Your Customers Can’t Find You Online

WHY YOUR CUSTOMERS CAN’T FIND YOU ONLINE. Many mortgage site owners look lovingly at their site and think, “My site is beautiful. How can I not be listed 1st in the search engines?” And if they are listed 1st in the search engines; this will then cause potential mortgage customers to flow endlessly to their […]

Continue Reading

Can Linking Increasing The Number of Visitors to Your Site?

Is Your Site Serving Salad Bars or $1 Menu Items? Fast food restaurants are really smart. They spend millions of dollars researching and verifying how smart they are. These companies listened to their customers who wanted healthier options; and thus salad bars were added and creative names were developed to garner attention. Fast food executives […]

Continue Reading

Can Linking Increasing the Number of Visitors to Your Site?

Can Linking Increasing the Number of Visitors to Your Site? Many mortgage web site owners email us and ask, “Should I be linking to other site in order to get links back to my site?” They ask this question because; 1) inbound links can provide much needed traffic and 2) there is some evidence that […]

Continue Reading