How to Prevent the Coming Mortgage Drought Your Internet marketing costs are going up. A lot. You know this, but you just don’t how bad it is going to be. Imagine you have in your hands a stack of $1 bills. Actually, make that a stack of $5 bills. Now imagine that every time a […]

Controlling the Mouse Button Is your mortgage web site producing very little business? Do you know the top reasons why some sites are successful? The Internet can be very profitable and also very discouraging. The 80/20 business rule applies on the Net, just like in the real world. 80% of all web sites we analyze […]

Tracking Your Internet Customers Do you understand who your Internet visitors are? If you don’t, then you really don’t know the quality of your traffic. And, if you’re not getting the quality you need, then your sales, leads, etc., aren’t where they should be. Website traffic analysis may be the single most important key to […]

The Secret Lives of Internet Marketers At first glance an Internet Marketer looks like anyone else you might see sitting at a computer. But if you were to watch them in action you would soon learn that they analyze sites and utilize the net in a different way that most web users. Internet Marketers know […]

Your Customers Judge Your Web Site By Its’ Cover Assume you just acquired a new puppy. You walk into your local Barnes & Noble store (gosh, does anybody go into a bookstore anymore?) to look for a helpful book to learn about your dog. You go to the section showing the current top books. You […]

Is Your Web Site Lying To Your Visitors? The judge’s question was, “How do you plead to counts 1 and 2?” The adamant reply was, ” Absolutely, positively, 100% not guilty.” by OJ Simpson. More on Mr. Simpson later…. When a visitor arrives at your web site you must communicate not only what you offer, […]

CAN YOUR WEB SITE PASS THIS MARKETING TEST? This month we are going to offer you a quick and easy test to determine if your web site is structured to maximize your revenues from your marketing efforts. All Roads Lead To Rome Does your web site pass the ‘www-enabled’ test? [ ] Yes [ ] […]

Internet Marketing is Not Sales There is often a bit of confusion about the blurry line of distinction between sales and marketing. For example, we recently received an email from a brand new client. We were sending his company about 100+ mortgage leads a day. After a few days he wrote us saying, “I have […]

OLD LESSONS FOR THE NEW ECONOMY The new economy has revealed the potential for explosive growth in acquiring and processing online mortgage loans. Unfortunately many lenders have tried the new economy way to “buy” market share and ended up with an expensive learning experience. There are many lessons from the “real world” that can be […]

How to LOSE Business on the Net Large Graphics You have to remember that only about 5% of all Americans have high-speed Internet access. The other 95% are still using 56k or less dial-up modems. So do you market toward only 5% of the US population? The answer is no!! Web surfers have the need […]