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How Phishing Hurts Your Online Mortgage Business.

How Google Earns 99% Of It’s Revenue: From You! Can You Earn 99% Of Your Revenue From Google? The 80-20 Rule In the real world we are all familiar with the Pareto Principle (also referred to as the 80-20 rule). Vilfredo Pareto, an Italian economist, noticed that 80% of income in Italy was received by […]

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Internet Marketing Techniques

“Get In, Hold On, Shut Up” Internet Marketing Techniques: The Highway to Disaster There is a bumper sticker that goes something like, “Get in, hold on, shut up.” We frequently see mortgage sites try and apply this “Click In, Fill The Form & Shut Up” strategy to their valuable visitors. Visitors don’t like it. One […]

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Survivor’s Lessons For Your Mortgage Website

Generating Customers: Pay Per Click or Pay Per Lead? All mortgage web site owners have come to realize that the Internet is not free, especially in the competitive industry of home loans and mortgages. For the most part, mortgage companies are going to have to invest in Internet advertising in order to receive mortgage leads. […]

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Mortgage Design: Brother-In-Law Or Professional?

Are You Getting The “Word” Out? Has a mortgage broker ever said to you, “All my business is by word of mouth.” and been very proud about it? If so, we will show you how this perspective can be very shortsighted and have an adverse impact on your earnings. In this Internet marketing article, we […]

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How To Really Monitor The Effectiveness Of Your Site

HOW TO REALLY MONITOR THE EFFECTIVENESS OF YOUR SITE Understanding your web sites performance is more than just reviewing how many ‘hits’ you have had in a day. Do you really know from where your site is receiving traffic? How effective is your online marketing program? How in depth are your visitors going into your […]

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How a Fruitcake Can Increase Your Mortgage Site Sales

How a Fruitcake Can Increase Your Mortgage Site Sales (A fruitcake tells all) Kill The Fruitcake There were probably many lucky recipients of a fruitcake during the holidays. Some of those proud owners immediately started to consider various ways to “kill the fruitcake.” Some are thinking of re-gifting it to that “favorite aunt” or even […]

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Google and Yahoo Marketing Tips for Your Mortgage Web Site

Google and Yahoo Marketing Tips for Your Mortgage Web Site Just about every phone call or email we receive focuses on one topic – How do I get more visitors to my web site from Google and Yahoo? There are literally hundreds of steps you must do, each perfectly, to obtain a high ranking. In […]

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Is Your ‘Killer App’ Killing Your Business?

Is Your ‘Killer App’ Killing Your Business? There are many killer app’s on the Net, one of the more powerful applications remains email; especially requested email. Email is a cost effective customer-service application and is the single most efficient method available to a mortgage company. So why are so many mortgage companies ‘killing’ themselves with […]

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How NOT To Internet Your Mortgage Web Site

25 Ways To Lose Business From Your Web Site When many mortgage firms have their web sites built, they get excited whey they hear that business is just a “click away.” These mortgage companies wonder how much money they will earn from their web site. In reality, these companies should be asking how much lost […]

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MORTGAGE DESIGN: BROTHER-IN-LAW OR PROFESSIONAL?

MORTGAGE DESIGN: BROTHER-IN-LAW OR PROFESSIONAL? You’ve got a mortgage company and you think you need a web site. At least you want to try it out the “Net” and see what happens. But you don’t have a big budget. Maybe you could do it yourself. Or, better yet, you’ve got a relative or friend who […]

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