Internet Marketing Questions From Mortgage Web Site Owners

Over the past month we received numerous emails with regards to internet marketing for mortgage web sites. Here are a few of the questions from our readers: How Can I Search My Competitors? We are often asked how to conduct competitive intelligence on competitors. We use a free service from Google to monitor certain phrases […]

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How To Fight Spam, Both Personal and From Your Web Site – Part 2

We will continue last month’s discussion of how to control email Spam. The Cost of Spam In 2003, The Washington Post reported that Robert Mahowald, research manager for IDC, said his firm estimates that for a company with 14,000 employees, the annual cost to fight spam is $245,000. And, he said, “there’s no end in […]

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How to Fight Spam, Both Personal and From Your Web Site

I RECEIVE 50,000 – 60,000 EMAILS – EVERY DAY… AND SO CAN YOU. Gosh, in one day I am asked to enhance my manhood, lose weight, gain muscle, get a college diploma, get out of debt now, log into my PayPal and eBay accounts, which have been compromised. OR one of my favorites, I have […]

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How To Control Your Rising Pay Per Click Expenses

How To Control Your Rising Pay Per Click Expenses (And They Are Going To Rise Dramatically)   If you are reading this article while having a cup of coffee or glass of wine, you can be sure that the store you purchased the coffee or wine from knows how much (via your membership card) you […]

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How is your Google IQ? If You Don’t Pass, Your Income Suffers…

Google-Opoly Sure there is Yahoo! and MSN and some other upstarts on the net, but Google is really the place to be found. It may not always be so, but for now, you need to have your site not only indexed by Google, but ranked high by Google. Let’s test your Google IQ and see […]

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How Google Earns 99% Of It’s Revenue: From You!

Can You Earn 99% Of Your Revenue From Google?   The 80-20 Rule In the real world we are all familiar with the Pareto Principle (also referred to as the 80-20 rule). Vilfredo Pareto, an Italian economist, noticed that 80% of income in Italy was received by 20% of the Italian population. Soon this 80-20 […]

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Generating Customers: Pay Per Click or Pay Per Lead?

All mortgage web site owners have come to realize that the Internet is not free, especially in the competitive industry of home loans and mortgages. For the most part, mortgage companies are going to have to invest in Internet advertising in order to receive mortgage leads. The two most common alternatives for the acquisition of […]

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Neanderthal Marketing Techniques?

It used to be your mortgage company could create a web site and then hit your visitors over the head and drag them off to your mortgage cave in order to obtain a lead. The Internet has changed a bit. The speed of Internet time is more like mouse years than human years. What worked […]

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Is Your Web Site Lying to Your Visitors?

The judge’s question was, “How do you plead to counts 1 and 2?” The adamant reply was, ” Absolutely, positively, 100% not guilty.” by OJ Simpson. More on Mr. Simpson later…. When a visitor arrives at your web site you must communicate not only what you offer, but that you are trustworthy.   Pictures Are […]

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Kiss Your Customers

The word “kiss” has many meanings, depending on the context. In my family life, the primary meaning is when my little daughter goes to bed, I always give her a big kiss good night. In my Internet life, the other important meaning pertains to web sites… yes, your web site. Because “kiss” also means “keep […]

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