Can Your Customers Drive The Speed Limit?
Are you losing mortgage customers (and money) because your web site is too slow? Is There a Traffic Jam at your Site? Most web sites are very slow loading and need to be speeded up. If fact, most of our mortgage clients have no idea how slow their web site is until they try viewing […]
Internet Marketing is Not Sales
There is often a bit of confusion about the blurry line of distinction between sales and marketing. For example, we recently received an email from a brand new client. We were sending his company about 100+ mortgage leads a day. After a few days he wrote us saying, “I have received 500+ leads… but […]
Are You Getting The “Word” Out?
Has a mortgage broker ever said to you, “All my business is by word of mouth.” and been very proud about it? If so, we will show you how this perspective can be very shortsighted and have an adverse impact on your earnings. In this Internet marketing article, we will examine a few of the […]
A Hole In The Fire
Mann Gulch Fire – August 5, 1949 It was August 1949, a bone dry day in Montana with near 100 degree heat. The lightning-caused blaze burned more than 3,000 acres and controlling it required the efforts of more than 400 firefighters. Fifteen brave firefighters parachuted into remote Mann Gulch to fight an out of control […]
The Best Super Bowl Commercial Ad Ever
I know it is a more than month past the Super Bowl but my wife always says I am a slow learner, so I guess I will write this just to prove her right (as always). Brother, Can You Spare a Second? CNN reports that each Super Bowl ad costs $2.5M for a 30 second […]
Content Intensity and Creativity as a "Stickiness" Factor
How Do You Break Net Zombism For Your Visitors? Here is the problem… internet users have web page fatigue. Some random thought sparks the engrained sequence – the user waits for the dim glow of their screen as they turn the power on, then their fingers robotically go to a search engine as another thought […]
The Future of Small Online Companies… Globalization and Cowboys
I have a high school daughter and I am always tearing out articles I read in Business 2.0, Wired, the Wall Street Journal, Inc Magazine and the like hoping she will read what I read and have an “aha” moment. Usually it is just a “aarrgghh” moment, as I see the torn wisdom sitting in […]
How a Fruitcake Can Increase Your Web Site Sales (A fruitcake tells all)
You know, sometimes you turn on TV in the summer, and there appears a movie with snow on the ground or it takes place at Christmas. It just seems so out of place with the sweat running down your face or the sound of lawnmowers in the background. Well, if you read this during the […]
The Donald Rumsfeld Manifesto and Search Engine Optimization
For those of you who know me, you understand that I hate politics… especially in the real world. That is probably one of the reasons why I hide behind this ergonomic keyboard, safe from getting annoyed, digusted, or gawdforbid, into a heated discussion with a friend or neighbor. As usual, I will use the mortgage […]
The Long Tail Of Web Site Leads
(I think I read something once about the how to tell if it is a “chick flick” or a “macho flick.” It went something like this… If the main male actor in the movie is gracious and likes the mother of the main actress then it is a chick flick. If the mother of the […]